TV Adverts!!
Adverts, Commercials, Advertisements or plain ol’ simple ads…. Whatsoever you call them you can never run away from them (unless you switch off your TV of course).
They can be funny, entertaining, repulsive or plain ol’ boring.
So, while at it, why not understand why Ads are there in the first place. Ads are a medium for the companies to showcase their products to the people. Infact they not only showcase a product but also develop a potential customer base by reminding them of the product when they go for a purchase.
So, it is quite common sense that the companies will try to create those Ads which in some way are related to the product they are producing/ promoting or create a positive remembrance in the mind of the customer.
But it is not always the case.
Take for example some Ads.
Pepsi: The latest Advert of Pepsi TV quite created a stir when the first part of the Ad was telecasted. People were expecting some sort of a new TV channel being launched and it was able to create an expecting audience. But as soon as the second part of the Ad was launched…. it bombed. It didn’t gel with the product.
Lux Cozi: The undergarment company selling their stuff on TV by means of a ridiculous Ad where an adult is mocked because he drinks water by hand not by a glass… coz the company is giving a free glass with every undergarment bought. Man…. It’s hilarious!! Next time do remember to check which brand of Undergarment you are wearing before drinking water or who knows you might be the center of some laughter!!
But among all these Adverts aimed at nothing… I will like to give kudos to the makers of SBI Card ads. They fall in the same league as that of Fevicol Ads…. Don’t say much, Deliver more, infuse interest among people, and tell them what your brand stands for in such a way that people are easily able to recall your brand when going for a purchase. In Marketing, we call it a “Pull Strategy”, where the customer itself asks for the product.
The person in the end goes for the final purchase or not is immaterial (as it is not the job of the Advert), the Advert was successful in drawing the potential customer to the product. Afterwards, it is the job of the salesman to convert them into sales.
But it is the pulling factor, which is missing in most of the ads today. The Ad makers think that just by making some models stand with the product can work wonders for their product. They forget to touch the values their product offers.
I wonder if they even show it to someone before launching them!!
posted by Akhil @ 4:32 AM
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